Nesting AI

Kathie Johnson Interim CMO, Fractional CMO, Advisor, Coach, Investor/ Prior Salesforce, Sitecore, Talkdesk, Dassault Systemes September 30, 2025 When I brought AI into my last company, I knew I didn’t want siloed pilots scattered across the org. Instead, I wanted AI  nested  into our marketing strategy, plans, and operating rhythm. In this approach, AI isn’t an add-on. It’s woven through every layer of strategy, operations, culture, and metrics so that impact becomes inevitab