SERVICES.
FRACTIONAL / INTERIM CMO.
Your CMO — Without the Full-Time Overhead
When your company isn’t ready for a CMO yet or you have a temporary CMO absence, we step in as your marketing leader to drive growth, build pipeline, and scale GTM operations.
Services include:
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ICP, Segmentation, Persona mapping
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Marketing strategy
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Marketing organizational design and hiring
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Vertical GTM development
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Demand generation + pipeline acceleration
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Nesting AI into your marketing
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Product marketing strategy & messaging
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Brand storytelling
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Customer retention & expansion flywheel
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Product launches
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Global expansion
FOUNDER CEO ADVISOR.
Strategic Partner to Founder CEOs Navigating Growth
When you’re brilliant at building your product but you’ve never done GTM before, we provide pragmatic, operator-level advisory to Founder CEOs, helping you move faster, reduce risk, and turn strategy into measurable outcomes.
Advisory Topics include:
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ICP, Segmentation, Persona mapping
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Marketing organizational design and hiring
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Vertical GTM development
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Demand generation + pipeline acceleration
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Product marketing strategy and messaging
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Brand storytelling
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Customer retention & expansion flywheel
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Product launches
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Global expansion
EXECUTIVE COACH.
Empowering market leaders to do their best work
When you’re a marketing leader with big dreams and want a coach who has been there, we help CMOs, VPs, and rising leaders gain confidence, new tools, and a fresh perspective. The goal: to help you do the best work of your career.
Services Include:
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1:1 executive coaching – personalized guidance for CMOs, VPs, and emerging leaders.
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Speaking – keynotes, panels, and custom sessions on GTM, marketing transformation, and AI in practice.
Companies we've worked for and with.
From start up scale to Fortune 500
"Kathie has been a strategic advisor for Vidoso for almost two years. She has shared practical insights on modern marketing plays, given novel inputs on product direction, and has anchored a number of CMO events with us, helping us expand our reach and evangelize our new category. In one of our first meetings, Kathie advised me to 'be what we sell' and I've been following that advice since."
Sharad Verma
CEO
Vidoso.ai
"Kathie is a great GTM resource for me. In our weekly discussions, we cover everything from GTM plays to marketing ideas to product input. When we were ready for our first marketing hire, Kathie leaned in and helped us hone the job description and interview candidates so we could make the best first marketing hire to help scale our business."
Ronnie Coleman
CEO
Puntt.ai
"Working with Kathie gives me a fresh perspective on challenges and opportunities. She brings practical tools that guide me not just in what to do, but in how to think about my career and leadership path. Every conversation leaves me with more clarity and confidence."
